green lies greenwashing destroy company de pascual berrone phd (3 resultados)

Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condición: Bueno. : The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light?as in the Volkswagen diesel-emissions scandal of 2015?that a company has been waving a green flag in order to hide a black heart? And how can companies avoid greenwashing practices that might damage their legitimacy, reputation, and market value? Riddled with case studies, expert quotes, and infographics, Green Lies encapsulates the history of sustainability, outlines the risks of greenwashing, and most importantly proposes ways that?with the right corporate commitment?green can mean gold. EAN: 9781523373567 Tipo: Libros Título: Green Lies: How Greenwashing Can Destroy a Company Autor: Berrone PhD, Pascual Editorial: CreateSpace Independent Publishing Platform Formato: Libro de bolsillo Información adicional: (and How to Go Green without The Wash).

Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 458.