Console Wars: Sega Vs Nintendo - and the Battle that Defined a Generation - Tapa blanda
Críticas
If you're a video-game fan, Blake Harris's behind-the-scenes snapshot of Sega's battle against Nintendo is compelling reading. * Shortlist * lt's a rollicking tale, with more ups and downs than one of their 16-bit platformers. * Wired * I was hooked from the first page. Harris tells the David vs Goliath story of Sega's epic battle against the gaming behemoth Nintendo... Infighting, corporate greed, scrappy genius vs antiquated business models - Console Wars has it all. * Ben Mezrich * [The] book is a highly entertaining behind-the-scenes thriller in which price fixing, psychotically aggressive marketing schemes and, occasionally, genuine innovation all come into play. * Kirkus Reviews * A riveting story full of colorful characters. While the story is presented as a series of contrasts-Nintendo vs. Sega, Mario vs. Sonic -it's also a fascinating, even illuminating, history of the video game industry as seen through the experiences of two influential companies and a host of participants, ending with the advent of the fifth generation consoles. This is an essential read for any interested in the evolution of video games, and the rise and fall of Sega. * Publishers Weekly *
Reseña del editor
In 1990 Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. The battle was vicious, relentless and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan. Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
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- EditorialAtlantic Books
- Año de publicación2014
- ISBN 10 178239527X
- ISBN 13 9781782395270
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas576
EUR 17,39
EUR 32,54 gastos de envío desde Australia a Estados Unidos de America
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Console Wars: Sega Vs Nintendo - and the Battle that Defined a Generation
Publicado por
Atlantic Books, 2014
ISBN 10: 178239527X
ISBN 13: 9781782395270
Antiguo o usado
Soft cover
Librería: Arete Books, Melbourne, VIC, Australia
Calificación del vendedor: 4 de 5 estrellas
Soft cover. Condición: Near Fine. Nº de ref. del artículo: 013188
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Console Wars: Sega, Nintendo, and the Battle That Defined a Generation
Publicado por
Atlantic Books, 2014
ISBN 10: 178239527X
ISBN 13: 9781782395270
Antiguo o usado
Paperback
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 4021052
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