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Destinos, gastos y plazos de envíoLibrería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.85. Nº de ref. del artículo: G1773271474I4N00
Cantidad disponible: 1 disponibles
Librería: Jenson Books Inc, Logan, UT, Estados Unidos de America
hardcover. Condición: Fair. This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadale. Satisfaction Guaranteed. Nº de ref. del artículo: 4BQGBJ012XG9_ns
Cantidad disponible: 1 disponibles
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: New. Nº de ref. del artículo: 42411629-n
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Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
Hardback or Cased Book. Condición: New. Super Strategist: The Art and Science of Modern Account Planning 0.85. Book. Nº de ref. del artículo: BBS-9781773271477
Cantidad disponible: 5 disponibles
Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de America
Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! Nº de ref. del artículo: OTF-S-9781773271477
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Librería: Goodbookscafe, Macon, GA, Estados Unidos de America
Condición: good. Used may have minimal highlights, annotations, creases, curled corners, writing on some pages, discoloration, dust from shelves, may need batteries. Nº de ref. del artículo: 4JLPRF00122F
Cantidad disponible: 1 disponibles
Librería: California Books, Miami, FL, Estados Unidos de America
Condición: New. Nº de ref. del artículo: I-9781773271477
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Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
Condición: New. Nº de ref. del artículo: ABLIING23Mar2912160143233
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 42411629
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Librería: Grand Eagle Retail, Fairfield, OH, Estados Unidos de America
Hardcover. Condición: new. Hardcover. Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising's arguably most vital discipline, that has been written with the passion of someone who's found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner's cap-the customer journey.Whether it's called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today's fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is "X-shaped": experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines-a Super Strategist who is the fulcrum of any successful agency. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781773271477
Cantidad disponible: 1 disponibles