Processing of Price Information (Legend in Marketing) - Tapa blanda
- EditorialVibrant Publishers
- Año de publicación2024
- ISBN 10 1636513441
- ISBN 13 9781636513447
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas378
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Processing of Price Information
Impresión bajo demandaLibrería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
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Processing of Price Information (Legend in Marketing)
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Processing of Price Information
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PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9781636513447
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Processing of Price Information (Paperback)
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Paperback. Condición: new. Paperback. Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of research, Monroe delves into topics such as the factors affecting price recall, the role of price cues in decision-making, and the complexities of consumer price evaluations.This book provides readers with actionable insights into understanding the cognitive biases and heuristics that drive purchasing decisions. By examining how consumers interpret and process pricing data, Monroe equips marketers with strategies to create impactful pricing models that resonate with their target audiences.Designed for marketing professionals, academics, and students, Processing of Price Information offers a blend of theory and practical applications. It is a must-read for anyone looking to enhance their pricing strategies and understand consumer behavior on a deeper level. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781636513447
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Processing of Price Information (Legend in Marketing)
Librería: Ria Christie Collections, Uxbridge, Reino Unido
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Processing of Price Information (Paperback)
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Paperback. Condición: new. Paperback. Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of research, Monroe delves into topics such as the factors affecting price recall, the role of price cues in decision-making, and the complexities of consumer price evaluations.This book provides readers with actionable insights into understanding the cognitive biases and heuristics that drive purchasing decisions. By examining how consumers interpret and process pricing data, Monroe equips marketers with strategies to create impactful pricing models that resonate with their target audiences.Designed for marketing professionals, academics, and students, Processing of Price Information offers a blend of theory and practical applications. It is a must-read for anyone looking to enhance their pricing strategies and understand consumer behavior on a deeper level. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9781636513447
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Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Processing of Price Information by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of research, Monroe delves into topics such as the factors affecting price recall, the role of price cues in decision-making, and the complexities of consumer price evaluations.This book provides readers with actionable insights into understanding the cognitive biases and heuristics that drive purchasing decisions. By examining how consumers interpret and process pricing data, Monroe equips marketers with strategies to create impactful pricing models that resonate with their target audiences.Designed for marketing professionals, academics, and students, Processing of Price Information offers a blend of theory and practical applications. It is a must-read for anyone looking to enhance their pricing strategies and understand consumer behavior on a deeper level. Nº de ref. del artículo: 9781636513447
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