The Personal MBA: Master the Art of Business - Tapa blanda
Sinopsis
Sharing the essentials of sales, marketing, negotiation, strategy, and much more, the creator of PersonalMBA.com shows readers how to master the fundamentals, hone their business instincts, and save a fortune in tuition.
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Críticas
"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman."
-David Allen, author of Getting Things Done
-Seth Godin, author of Linchpin "No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game."
-Kevin Kelly, founding executive editor, Wired, and author of What Technology Wants "A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way."
-Ali Safa vi, executive director of international sales and distribution, The Walt Disney Company "An absolutely amazing book! I'm highly recommending this to all creative types, for the best overview of the modern business mind-set they need."
-Derek Sivers, founder, CD Baby, sivers.org "Josh has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended."
-Ben Casnocha, author of My Start-Up Life "An enterprising and thrifty way to hack business school. This is a fantastic resource for motivated autodidacts looking to get into business."
-Gina Trapani, founding editor, Lifehacker.com, and author of Upgrade Your Life
Reseña del editor
Master the fundamentals, hone your business instincts, and save a fortune in tuition.
The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.
Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.
True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
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- EditorialPortfolio
- Año de publicación2012
- ISBN 10 1591845572
- ISBN 13 9781591845577
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas464
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The Personal MBA: Master the Art of Business
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ISBN 10: 1591845572
ISBN 13: 9781591845577
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