Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture) - Tapa blanda
Críticas
Thoroughly researched and genuinely interdisciplinary, this engaging study of the history and evolution of Kodak's advertisements will appeal to anyone interested in snapshot photography, in advertising and more generally in American culture. An enjoyable and informative book!. --Marianne G. Hirsch, Dartmouth College
Reseña del editor
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-19th century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West examines a wide assortment of Kodak's most popular inventions and marketing strategies, including the ""Kodak Girl"", the momentous invention of the Brownie camera in 1900, the ""Story Campaign"" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. Enhanced with over 50 reproductions of the Kodak ads themselves, this work illustrates the fundamental changes in American culture and the function of memory in the formative years of the 20th century.
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- EditorialUniversity of Virginia Press
- Año de publicación2000
- ISBN 10 0813919592
- ISBN 13 9780813919591
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas304
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Kodak and the Lens of Nostalgia
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University of Virginia Press, 2000
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ISBN 13: 9780813919591
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Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture)
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University of Virginia Press, 2000
ISBN 10: 0813919592
ISBN 13: 9780813919591
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Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture)
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University of Virginia Press, 2000
ISBN 10: 0813919592
ISBN 13: 9780813919591
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KODAK AND THE LENS OF NOSTALIGIA
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ISBN 13: 9780813919591
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Paperback. Condición: new. Paperback. The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-19th century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West examines a wide assortment of Kodak's most popular inventions and marketing strategies, including the ""Kodak Girl"", the momentous invention of the Brownie camera in 1900, the ""Story Campaign"" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. Enhanced with over 50 reproductions of the Kodak ads themselves, this work illustrates the fundamental changes in American culture and the function of memory in the formative years of the 20th century. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780813919591
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