Speak Now or Forever Hold Your Peace: Marketing Your Wedding Business in Today's World - Tapa blanda
Sinopsis
For millennials, the generation that accounts for more than 70% of today's weddings and the first to grow up with the Internet, technology has done more than give unprecedented access to information; it has physically changed their brains on a microcellular level. What worked in bridal marketing just ten years ago is no longer effective because the way today's engaged couples think is actually different than couples of generations past. In Speak Now or Forever Hold Your Peace, wedding expert Liene Stevens unveils the mindset of today's brides and grooms and provides a blueprint for marketing your business in a rapidly changing world.
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About the Author
Liene Stevens, the founder of The Splendid Collective, consults on the intersection of business and consumer behavior for the $298 billion global wedding industry. Working behind the scenes with some of the bridal industry's most influential brands, Liene helps businesses increase profits so that they can remain innovators in their respective fields. Liene's expertise has been featured in over 100 media outlets, including The New York Times, Forbes, CNN, Mashable, and The Wall Street Journal.
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- EditorialSplendid Holdings
- Año de publicación2014
- ISBN 10 0615489907
- ISBN 13 9780615489902
- EncuadernaciónPaperback
- IdiomaInglés
- Número de páginas192
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