Duck and Recover: The Embattled Business Owner's Guide to Survival and Growth - Tapa dura

Reseña del editor

Business growth expert Steven S. Little gives you the real-world strategies you need to navigate your business through economic uncertainty If you're a business owner or leader, you're no doubt feeling inundated on all sides by the gathering forces of this financial downturn-shrinking revenues, tightening resources, anxious workers, plunging profits. When economic storms hit, it's the clear-minded and action-oriented leader that ultimately guides their business to success. In order to position your business for the growth opportunities ahead, it is imperative for you to address your most critical issues now. Duck and (re)Cover is the ultimate business owner's guide to prevailing and prospering through tough economic times. It questions much of the "conventional wisdom" we all hear about recessions and instead offers an irreverently common-sense approach to survival and growth in the midst of economic uncertainty. This book focuses on the most significant challenges and opportunities facing embattled businesses today.* Recommends specific, and effective strategies for keeping your business up and running, even if the economy continues to stall* Includes a wealth of been-there-done-that advice that will help you clear your own path to sustainable, profitable growth* Written by Steven S. Little, former president of three fast-growth companies and author of The Seven Irrefutable Rules of Small Business Growth Now is not the time for timidity. Instead, make the bold moves recommend here to not only weather the storm but to chart a course for your ultimate destination.

Contraportada

How Your Business Can Survive and Prosper in an Uncertain Economy

Inside, business growth expert Steven S. Little focuses on an embattled business leader's most immediate challenges and the most attractive opportunities. Short on theory and filled with practical, no-nonsense advice, Duck and (re)Cover delivers:

• STARK NEW REALITIES
  
• CREATIVE CASH CONTROLS
  
• PROACTIVE PLANNING TECHNIQUES
  
• EFFICIENT MARKETING STRATEGIES
  
• POTENTIAL UNTAPPED OPPORTUNITIES
  
• PROVEN GROWTH INITIATIVES

PRAISE FOR STEVEN S. LITTLE'S The 7 Irrefutable Rules of Small Business Growth

"This is a readable, sometimes funny, and always wise book. It's valuable both to small business owners and to the chambers and other organizations that serve small business."
—MICK FLEMING, President and CEO, American Chamber of Commerce Executives

"Steve goes straight to the heart of what makes business work and packs practical how-to's from start to finish. More than just an engaging read, this book delivers the goods on how to create and sustain a winning small business."
—JOE CALLOWAY, bestselling author of Becoming a Category of One, Indispensable, and Work Like You're Showing Off