Marketing Metrics:The Definitive Guide to Measuring Marketing Performance - Tapa dura
Sinopsis
Book by Farris Paul W Bendle Neil T Pfeifer Phillip E Reib
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. For every metric, the authors present real-world pros, cons, and tradeoffs--and help you understand what the numbers really mean. This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make: * Understand the full spectrum of marketing metrics: pros, cons, nuances, and application * Quantify the profitability of products, customers, channels, and marketing initiatives * Measure everything from "bounce rates" to the growth of your web communities * Understand your true return on marketing investment--and enhance it This award-winning book will show you how to apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.
Contraportada
The Definitive Guide to the "New" State-of-the-Art in Marketing Metrics" ""Marketing Metrics, Second Edition", is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make. Choose the right metric for every marketing challenge Understand the full spectrum of marketing metrics: pros, cons, nuances, and application Gain a deep and thorough understanding of marketing profitabilityQuantify the profitability of products, customers, channels, and marketing initiatives Assess web and social media effectiveness, accurately and in detailMeasure everything from "bounce rates" to the growth of your web communities Link marketing to your enterprise financial metricsUnderstand your true return on marketing investment--and enhance it This award-winning book will show you how to apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI. You'll find practical, up-to-the-minute techniques for measuring everything from brand equity to social media, market share to web engagement. For every metric, the authors present real-world pros, cons, and tradeoffs--and help you understand what the numbers really mean. You'll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks and use powerful new modeling techniques to optimize every decision you make. In this second edition the authors expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight. - Strategy + Business "Best Books in Marketing" award winner--now fully updated!- 30% more coverage: from social media and brand equity to modeling for better decision-making- Covers promotions, advertising, distribution, customer perception, market share, pricing, margins, portfolios, channels, dashboards, and much more
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialFinancial Times Prentice Hall
- Año de publicación2011
- ISBN 10 0137058292
- ISBN 13 9780137058297
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas414
Comprar nuevo
Ver este artículo
EUR 54,30
EUR 11,78 gastos de envío desde Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envíoResultados de la búsqueda para Marketing Metrics:The Definitive Guide to Measuring...
Imagen de archivo
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Publicado por
Wharton School Publishing, 2010
ISBN 10: 0137058292
ISBN 13: 9780137058297
Antiguo o usado
Tapa dura
Librería: Goodwill of Colorado, COLORADO SPRINGS, CO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting/ writing. Binding is intact; however, spine may have heavy wear. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Nº de ref. del artículo: 466TY8000EVR
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Metrics: The Definitive Guide to Measuring Marketing Pe
Publicado por
Wharton School Publishing, 2010
ISBN 10: 0137058292
ISBN 13: 9780137058297
Antiguo o usado
Tapa dura
Librería: Hawking Books, Edgewood, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good Condition. Clean, tight and Neat. Five star seller - Buy with confidence! Nº de ref. del artículo: X0137058292X2
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Metrics : The Definitive Guide to Measuring Marketing Performance
Publicado por
Wharton School Publishing, 2010
ISBN 10: 0137058292
ISBN 13: 9780137058297
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 10461903-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Metrics : The Definitive Guide to Measuring Marketing Performance
Publicado por
Wharton School Publishing, 2010
ISBN 10: 0137058292
ISBN 13: 9780137058297
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 290236-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Metrics : The Definitive Guide to Measuring Marketing Performance
Publicado por
Wharton School Publishing, 2010
ISBN 10: 0137058292
ISBN 13: 9780137058297
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 2nd Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 8346788-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Metrics : The Definitive Guide to Measuring Marketing Performance
Publicado por
Wharton School Publishing, 2010
ISBN 10: 0137058292
ISBN 13: 9780137058297
Antiguo o usado
Tapa dura
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 290236-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Metrics : The Definitive Guide to Measuring Marketing Performance
Publicado por
Wharton School Publishing, 2010
ISBN 10: 0137058292
ISBN 13: 9780137058297
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 4791884-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Publicado por
Wharton School Publishing, 2010
ISBN 10: 0137058292
ISBN 13: 9780137058297
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.91. Nº de ref. del artículo: G0137058292I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Publicado por
Wharton School Publishing, 2010
ISBN 10: 0137058292
ISBN 13: 9780137058297
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.91. Nº de ref. del artículo: G0137058292I4N01
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Publicado por
Wharton School Publishing, 2010
ISBN 10: 0137058292
ISBN 13: 9780137058297
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.91. Nº de ref. del artículo: G0137058292I3N01
Cantidad disponible: 1 disponibles